You know how they always say to advertise to your target market?? I haven't taken any business courses yet, but I've always sort of wondered exactly HOW you would go about finding &/or marketing to said target audience. No one ever seems to talk about that.
I re-discovered a tip the other day regarding Twitter though that gave me some ideas. Basically you insert relevant hashtags into your tweets -- hashtags are searchable, so theoretically someone searching for "etsy" or "coffee", should come across my tweet more easily if I have those hashtags in my tweet.
(Note to self --> Try this with your knitting shop, too!)
I mean, obviously I don't want to spam my followers with hashtags, but when done sparingly it seems like a pretty good strategy to find people a little more interested in what I'm working on! We'll see if it works.
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Do you have any concrete marketing tips to share that have worked for you? I'm all ears!
I tend to do this with my instagram posts and it has helped me find lots of people. It especially works when I take photos around the city and hash tag them #nyc and/or #newyorkcity. People seem to search those hash tags frequently & I like that I can share my photos of the city that way with people who are genuinely looking for photos of the city :)
ReplyDeleteLinda