I'm definitely not a business person. I'm a head-in-the-clouds, sees-unicorns-and-butterflies-everywhere, creative thinker. So, marketing myself to gain traffic to my blog/shop/Facebook is definitely not my strong suit! However, I realize that as I hope to become a creative entrepreneur in the coming months and years... I probably should study up on how this all works.
You know how they always say to advertise to your target market?? I haven't taken any business courses yet, but I've always sort of wondered exactly HOW you would go about finding &/or marketing to said target audience. No one ever seems to talk about that.
I re-discovered a tip the other day regarding Twitter though that gave me some ideas. Basically you insert relevant hashtags into your tweets -- hashtags are searchable, so theoretically someone searching for "etsy" or "coffee", should come across my tweet more easily if I have those hashtags in my tweet.
(Note to self --> Try this with your knitting shop, too!)
I mean, obviously I don't want to spam my followers with hashtags, but when done sparingly it seems like a pretty good strategy to find people a little more interested in what I'm working on! We'll see if it works.
Do you have any concrete marketing tips to share that have worked for you? I'm all ears!