Saturday, December 29, 2012

5 Etsy Tips & Tricks


Tip #1:

Have as many listings as possible. Preferably over 100.

Tip #2:

If you have multiples of an item and are trying to get your numbers over 100, go ahead and list them as separate listings... just make sure to change the titles slightly from each other so Etsy search engines recognize them as different items.

Tip #3:

Learn how to use a camera.

Tip #4:

Keep track of what colors & styles sell best and make more of those.

Tip #5:

Keep trying new colors and styles whether or not you think they'll sell. It'll help pull more people into your shop and you never know when a new item will catch on!

2 comments:

  1. Why is tip #1 helpful? Sometimes too many choices is just overwhelming. Maybe I'm strange but I generally don't look through more than two pages of any etsy shop. I'm really curious about why having 100+ items will make your shop more successful.

    ReplyDelete
    Replies
    1. Excellent question!

      It's because it's next to impossible to get any Etsy search traffic unless you have a higher inventory. For most categories, 100 seems to be the magic number for some reason. (Jewelry actually seems to need more items in your shop for you to start being found consistently, since there is so much more competition in that area).

      I really don't know why this phenomenon works, but it does seem to have some truth to it (at least according to the other shop owners on the Etsy forums). Personally,when I have 60 or 70 items, for example, I'll start getting more consistent views but no sales. Once I get 110... 120 items... sales start pouring in. It's quite strange really. I don't know if there's some mathematical reason (like perhaps the Etsy search algorithms pay more attention to larger shops), or if you're just finally able to stand out from the crowd (since some shops flood the searches with 500+ items).

      In a nutshell, remember that your competition is everyone who sells similar items as you on Etsy. Some categories have more competition than others. If you have 5 items, and some other similar shop has 5000, when someone searches... that other shop is more likely to be seen... and purchased from.... since they likely can't even find the smaller shop.

      Of course there are always exceptions to this rule. I've actually ran across successful shops with 5 items in them. But based on my research, the typical shop does much better with a much higher inventory, mainly just because they start generating decent Etsy search traffic.

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