I've been pondering what to call my design business this week. I have been feeling the urge to push forward into something more official, which would mean registering a business with the proper authorities... which also means having an actual name for my business.
It would make sense to stick with something referring to Desert Rose, since that's what I've been using on my Etsy shops for years, but that particular phrase is actually a pretty common business name. I think I'd rather use something else a little more unique and catchy.
What do you think? What sort of process did you go through to figure out your business name (if you have one)? Did you do any market research before you settled on something?