Wednesday, January 23, 2013

Coming up with a business name?

I've been pondering what to call my design business this week. I have been feeling the urge to push forward into something more official, which would mean registering a business with the proper authorities... which also means having an actual name for my business.

It would make sense to stick with something referring to Desert Rose, since that's what I've been using on my Etsy shops for years, but that particular phrase is actually a pretty common business name. I think I'd rather use something else a little more unique and catchy.

What do you think? What sort of process did you go through to figure out your business name (if you have one)? Did you do any market research before you settled on something?

2 comments:

  1. Finding a name for your business is the hardest thing you'll ever have to do. From there on it's smooth sailing. :)

    I think a good name has a hint of what your business is, eg Rose Photography. Even though it's a bit standard or boring it gets the job done and people immediately know what it is you do.

    My advice. Just pick a name and stick with it.

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  2. You definitely should do some research to make sure someone else doesn't have the name you come up with trademarked. Besides that I don't really have any advice, I am horrible at this!! [It took me forever to come up with my blog name & I still don't really like it]

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