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4 Reasons Why I'll Unsubscribe From a Blog

I'm a pretty ruthless blog un-subscriber. It's nothing personal, I just want to save my energy for blogs I care about. I'm constantly browsing around and picking up interesting looking blogs, but to make it into my long-term reading rotation, you have to make through several rounds of cuts.

1) You don't motivate me to want to comment
Whenever a post catches my eye long enough for me to A) finish reading the post, and B) actually comment on it, I will flag that post in Google Reader with a star. About once a month, I scan back through my subscriptions and see which ones have more "marked as read"s than stars and I unsubscribe to those. Basically what it comes down to is... if I scan through more of your posts than I read... I'm moving on.

2) Your feeds are cluttered with ads or truncated off
Especially on newly-subscribed-to blogs, if I'm reading through a feed and there are ads in it or if the feeds are truncated... I unsubscribe on principle. I won't support bloggers who purposefully make it difficult on their readers to read their blogs. End of story.

3) You post way too often or not often enough
Posting too often or not enough gets you on  the "Probably Will Cut Soon" list. You might make it out alive if you get on that list, but probably not. Let me explain...

If it's been a month since I've had time to read your blog and you STILL haven't posted anything new... you're not posting enough. On the other hand, if I come around and you've posted 60 posts in that time... you're posting way too much.

Most blogs kind of fall into a happy middle ground, but just be cognizant of your posting frequency, that's all I'm saying. I tend to find blogs most pleasing when they post 4-7 times a week. Less than that and it's hard to get a feel for what they're about. More than that and I feel like they're spamming me.

4) Your posts are generic and not specific to you
Another thing that will get you on the "Probably Will Cut Soon" list is if you only post generic posts. What qualifies as generic? Photo posts, "what I wore today" posts, "here are my lovely sponsors" posts, blog hops, giveaways, Pinterest finds. Don't get me wrong, these are important things... just not every day.

I'd rather hear a funny story about how you dropped eggshells in your omelet this morning. I want to know what makes you you. Then when you share your favorite Etsy finds, I'll care. However, if ALL you ever show me are your favorite Etsy finds... I'm moving on.


That being said, there's a reason behind my madness. I'm not cutting to be mean or to say that anyone's a bad blogger. A lot of times it just boils down to personality; we're interested in different things or whatever. But honestly, the main reason I cut so many blogs is so that the ones that I keep are the ones that inspire me, motivate me, and move me to build friendships with those bloggers. Because really, isn't that the whole point behind blogging in the first place?


  1. You make some very valid points Jennifer! I really dislike when I read...."Sorry I haven't posted in so long" and the new post is "Here's what I've been finding on Pinterest." Truthfully....I would much rather browse blogs than Pinterest and a blog that makes me smile is a winner anyday! (Now I'm wondering if you still read mine!!)

  2. I LOVE THIS POST! Seriously. I must say I'm glad I've made the cut :D I need to go through my blogger roll because to be honest I've done so many follows because I felt I had to, that I don't even use my GFC reader anymore. I need to condense... badly.

  3. 100% agree. I am, unfortunately, guilty of a few of these (mostly the not posting often, but I'm trying really hard to combat that), BUT I stop following blogs for very similar reasons.

    Great post. So much truth and badass honesty. Can't go wrong with honesty or badassness.

  4. I am really working on being a better blogger - I am so new to this! I appreciate your reasons - I have similar reasons for hitting that unsubscribe button! I especially can't stand picture-only posts. I want to know what you are showing me and why it is important enough to be on your blog.

  5. It's always interesting to hear how other people handle following. Personally, it takes a lot for me to hit the unfollow button. I tend not to keep very good tabs... Usually someone's got to be posting a lot AND about things I don't really care about before I'll unfollow. I just tend to be really lazy about things.

  6. haha.. i love your honesty...blogging is a tough business...but in the end you have to do it for yourself and read what you love, right?? i try hard to stay honest to who i am on my blog and not worry about what ppl think...and i like "real" blogs as well..
    this is about as real as it gets, right ? =) love it

  7. I love this. I also love the idea how you weed your blogs out. I need to do some spring cleaning I think. I have kept some because I am a hoarder and try to give them the benefit of the doubt but in reality I should just cut the cord. I'm also not a big fan of the generic posts. I do share my swaps because I think they need to be seen but that is only once a week. Great post - love the honesty.


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