Etsy recently implemented a new feature in their search section called Research View. I've found that it can really speed up the process of market research when deciding on what to price your items, as well as how to decide on relevant tags to use for each item.
Using Etsy's Research View
- Type in your search criteria as you normally would. Try to pay attention to the suggestions it gives you, as these are commonly searched phrases by actual customers. If you can use common terms when titling your items, you're more likely to be found by your target customers!
- Click on the third option for ways to view your search results. This is the Research View! Unless your search returns little to no results, this screen will display a graph of other items on Etsy that used your searched term in their listing, as well as what prices and tags they used.
- Study the data to determine what might be an optimal price range for your item. Decide if you want to be near the lower or higher end of the price range or somewhere right in the middle! Often results will display in a sort of bell curve, so it can be pretty easy to determine what most shops on Etsy are charging for items similar to yours.