|Available on Etsy|
I got to thinking about the overall branding of my knit shop this past month, and decided that it would give it a little more polished feel to show my hats being used. I know when I search through Etsy for knit hats (market research!!), I'm always more tempted to click on the happy, smiling faces of beautiful women wearing beautiful hats than I am to click on a featureless, white mannequin. Somehow the hat seems more lovely when it's shown on someone that looks happy wearing it. Not sure why that is exactly, but it seems to be true.
So... as painfully shy as I am, it took me awhile to ask one of my friends to model for me. But I finally did, and to my surprise she readily agreed! We did the shoot outdoors one afternoon this past week when the sky was a bit overcast. I love how it gave the photos a sort of autumn-y feel to them, even though we don't have any fall leaves in the background.
I guess my point is, don't be afraid to aim a little higher in marketing your shop. Learn how to take good photos. Use models (even if they're "just" your friends). It really does make your shop instantly seem that much higher in quality!